Larry Lupree

Larry Lupree has spent over three decades shaping the entertainment industry in ways both visible and, more often, invisible. His innovative thinking has left its mark on live entertainment, from his pioneering work with “pay-to-clap” audience participation to his popular workshop How to Get Discovered at the DMV.

Larry’s expertise extends beyond traditional bookings. He pioneered the concept of “applause recycling” at minor league baseball games, and spearheaded the now infamous "Fax Yourself Famous" seminar (still available on CD-ROM).

When not negotiating contracts, Larry can often be found networking at Rotary Club luncheons and high school reunions, where he insists “the real deals get made.”